Reforge Product Strategy course

The Product Strategy course from Reforge was a 6-week intense virtual program, which I completed in 2020, that included more than 12 hours of presentations / content as well as weekly live case studies and Q&A by industry experts.

I was able to apply several of the concepts I learned at Design Pickle as I led the Product Team, helped set and focus the team short-term and long-term strategies, leveled the team up through training and hiring, and continually evolved the platform. I am passionate about user experience and how a great product can result in loyal customers, and I love digging into growth and expansion strategies. Although my true passion is engineering, I believe that having a higher-level persepective of how everything works together and always thinking strategically is critical at all levels of a company.

Curriculum Highlights:

Leading a Product Strategy
Feature Strategy
- Feature Product Fit
- Evaluating Features vs. Products
- TARS: Feature Adoption, Retention, Satisfaction, and Evaluation
- Identifying Opportunities
- Launching New Features
Growth Strategy
- Growth, Acquisition, Viral, Content, and Paid Loops
- Improving Acquisition
- Retention, Engagement, Activation, and Resurrection
- Monetization and Optimizations
Product Market Fit (PMF) Expansion Strategy
- Saturation
- Tech Adaptation and Unbundling
- Complementary and New Use Case Expansion
- Horizontal / Vertical Expansion
- Platform Expansion
Scaling
- Adapting to Changes in Tech
- Tech Scaling: Platform and Infrastructure Work, Managing Debt, Modernization
- Process Scaling
- User Scaling
Portfolio Management
- Setting Objectives & Key Results (OKRs)
- Evaluating and Revising Roadmaps
- Running Product Reviews
- Communicating Strategy
- Executing a Long-Term Product Vision
Organizational Management